Global Marketing 4th Edition by Kate Gillespie
Original price was: $35.00.$24.97Current price is: $24.97.
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Resource Type: Test bank
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Are you looking to excel in the field of global marketing? Dive into the fourth edition of “Global Marketing” by Kate Gillespie, a comprehensive textbook that equips college students with essential concepts in global marketing and their managerial implications. This textbook sets itself apart by providing concise yet insightful content to help you grasp key concepts efficiently.
Key Features:
– Emphasis on global integration in marketing strategies
– Addressing the impact of culture on marketing activities
– Strategic insights into balancing globalization and localization forces
Global Marketing acknowledges the increasing importance of globalized marketing strategies while also stressing the significance of adapting local strategies to cater to cultural nuances. This strategic approach distinguishes this textbook as a valuable resource for understanding the complexities of the global marketplace.
With a focus on practical applications and real-world examples, “Global Marketing” offers a dynamic learning experience for students seeking to understand the dynamics of international marketing.
FAQs
Q: What is the ISBN-10 of this textbook?
A: The ISBN-10 is 0765642956.
Q: What is the ISBN-13 of this textbook?
A: The ISBN-13 is 978-0765642950.
Q: Can this textbook help in understanding global marketing strategies?
A: Yes, “Global Marketing” provides valuable insights into global marketing strategies and their implementation.
Conclusion
In conclusion, “Global Marketing” by Kate Gillespie offers a comprehensive guide to understanding the intricacies of global marketing. With its strategic approach to global integration and localization, this textbook is a must-have resource for students keen on mastering the art of international marketing. Get your hands on the fourth edition of “Global Marketing” and broaden your perspectives on marketing in a global context.
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