Marketing An Introduction, 15th edition Gary Armstrong

Introducing the 15th edition of “Marketing An Introduction” by Gary Armstrong, a comprehensive guide that delves into the world of marketing strategies. Explore the essential concepts that drive effective marketing campaigns, focusing on creating and capturing customer value.

This latest edition is meticulously updated to incorporate the latest trends and dynamics shaping the marketing landscape in the digital era. Students are exposed to the core principles of marketing, emphasizing the importance of customer value, engagement, and building lasting relationships. The book presents real-world scenarios through chapter-opening vignettes, Marketing at Work highlights, company cases, and practical end-of-chapter exercises. This immersive approach equips students with the necessary tools to apply marketing theories to actual business environments.

Key Features:
– ISBN-10: 1292433108
– ISBN-13: 978-1292433103
– Designed for courses in advertising

FAQs:
Q: What is the format of the content in the book?
A: The book contains chapter-opening vignettes, real-life company cases, and practical exercises to enhance learning.

Q: Who is the author of the book?
A: The book is authored by Gary Armstrong.

Q: Is this book suitable for students new to marketing concepts?
A: Yes, the book caters to students with varying levels of familiarity with marketing, making it suitable for beginners as well.

Conclusion:
“Marketing An Introduction, 15th edition” is a must-have resource for students looking to grasp the fundamentals of marketing in today’s competitive business environment. With its practical approach and real-world examples, this book serves as an invaluable tool for understanding and implementing effective marketing strategies.