Media Management and Artificial Intelligence 1st Edition by Alex Connock

Explore the world of media management and artificial intelligence with the comprehensive Media Management and Artificial Intelligence 1st Edition by Alex Connock. This cutting-edge textbook delves into modern media business models within the dynamic landscape of Artificial Intelligence (AI) and digital transformation. AI has revolutionized media production and distribution, from recommendation engines to synthetic individuals, and from video-to-text tools to natural language models.

Key Features:

• ISBN-10: 1032100958
• ISBN-13: 978-1032100951

“AI is truly the catalyst of change in the media industry,” expressed a natural language technology model when prompted about the subject of this book. “It can unlock incredible opportunities.” Media Management and Artificial Intelligence 1st Edition aims to explore these opportunities.

The book examines the media landscape through four main sections: ‘Rules’ which outlines business models and essential AI tools, ‘Platforms’ focusing on distribution channels in Games, Streamers, Social Networks, Broadcast, and Digital Publishing, ‘Producers’ covering content creation engines like Scripted, Entertainment, Factual, Content Marketing, Creators, and Music, and ‘Pioneers’ which delves into emerging sectors such as Podcasting, Esports, the Metaverse, and other AI-driven trends. Each chapter applies a general value creation model, mapping a specific sector through development, production, distribution, and monetization.

This text features various case studies from across the globe including India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark, and China. The case studies analyze creative entrepreneurship, revenue models, profit drivers, rights, and the evolving landscape of AI tools. Questions are provided for each case study, while chapter summaries solidify the learning experience.

Designed for advanced undergraduate and postgraduate students studying Media Management or the intersection of Entertainment, Media, and Technology, this text offers applied and technology-focused insights. Additional online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Guide with supplementary exercises and case studies.

FAQs

What is the format of the textbook?

Media Management and Artificial Intelligence 1st Edition is available in digital and print formats.

How can this textbook benefit students studying Media Management?

This textbook provides a comprehensive understanding of the media landscape in the context of Artificial Intelligence, offering real-world case studies and valuable insights for students pursuing Media Management.

About the Author

Dr. Alex Connock is a distinguished Fellow at the Saïd Business School, University of Oxford, where he imparts knowledge on Media and Marketing at various academic levels. With a wealth of experience in the media industry spanning 25 years across the UK, US, and Europe, Dr. Connock’s expertise enriches the field of media management and artificial intelligence.

Get your hands on Media Management and Artificial Intelligence 1st Edition by Alex Connock to embark on a captivating journey through the realms of modern media and AI integration.