Principles of Marketing for a Digital Age by Tracy L. Tuten

Enhance your understanding of marketing strategies in the digital age with the comprehensive Principles of Marketing for a Digital Age textbook by Tracy L. Tuten. This book is a valuable resource for aspiring marketers, focusing on customers’ needs as the foundation of effective marketing strategies.

Key Details:

• ISBN-10: 1526423332
• ISBN-13: 978-1526423337
• Edition: Scholar-led with a focus on digital marketing integration

Designed with student engagement in mind, this textbook incorporates digital and social media marketing concepts throughout, making it easily accessible and engaging. It features a variety of examples from global companies like Nutella, Google, Netflix, and Coca-Cola, providing real-world insights into marketing practices.

Key Features:

• Infographics and images to enhance learning experience
• Case studies aligned with sustainability initiatives
• Online resources for instructors and students
• Interactive activities for classroom engagement
• Supports the “flipped” classroom teaching method

FAQs (Frequently Asked Questions):

What is included in the online instructor resources?

The online instructor resources include chapter-specific PowerPoint slides, an instructor handbook, flipped classroom activities, multiple-choice questions with solutions, videos, case studies, and more.

How does this textbook benefit students?

Students benefit from a social view of marketing, exposure to real-world case studies, and access to online resources that enhance their learning experience and prepare them for the digital marketing landscape.

Conclusion:

Principles of Marketing for a Digital Age is a must-have resource for students and instructors looking to understand and navigate the evolving world of digital marketing. With its student-friendly approach, real-world examples, and comprehensive online resources, this textbook equips learners with the knowledge and skills needed to succeed in modern marketing practices.