Social Media Marketing Fourth Edition by Tracy L. Tuten

The Social Media Marketing Fourth Edition by Tracy L. Tuten offers a comprehensive insight into the dynamic world of social media marketing. With a perfect blend of foundational concepts and real-world applications, this textbook has been meticulously updated to encompass the latest trends and practices in the realm of social media marketing.

Key Features:
– 11 new case studies added to the ‘Case Zone,’ featuring renowned brands like TikTok, LEGO, Nespresso, and Puma.
– A continuous engaging case study following the journey of the US based company Kombucha 221 BC across each chapter.
– Enhanced instructor and student resources available on the companion website, including author videos, curated YouTube playlists, supplementary case studies, useful weblinks, PowerPoint slides, and Test Bank access.

This fourth edition has been recognized for its innovative approach in navigating the rapidly evolving landscape of social media marketing. It challenges readers to explore the complexities of social media platforms and their diverse user base.

The Social Media Marketing Fourth Edition by Tracy L. Tuten is an indispensable resource for students and professionals delving into the realm of social media marketing. Its practical approach, enriched with contemporary case studies and online resources, makes it a must-have companion for anyone seeking to grasp the intricacies of social media marketing in today’s digital age.