Strategic Sport Marketing, 5th Eidtion (9781760878801)x
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
If you are seeking a comprehensive guide on sport marketing strategies, the fifth edition of Strategic Sport Marketing is the perfect choice. This edition integrates sport marketing frameworks, theory, and practical cases to educate both students and practitioners on developing and executing successful sport marketing strategies.
The book delves into contemporary sport markets, consumer behavior, marketing tactics, and best practices in sport marketing in a clear, thorough, and engaging manner. Rooted in strategic decision-making, it offers a diverse array of case studies, ‘sportviews,’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis, and the National Basketball Association (NBA). This updated edition is tailored to align with modern sport marketing applications, conceptualizing sport as a part of the experience economy while integrating technology and digitalization themes throughout the text. This reflects the growing emphasis on data and digital channels in sport communication and media delivery. The book fosters critical thinking and practical problem-solving to enhance real-world professional practice.
This book serves as a vital course text for students of sport marketing and management, and is a valuable resource for practitioners involved in the marketing, promotion, or communication of sport organizations or brands. Additional teaching and learning materials, such as slides, class outlines, and reflective questions and answers for each chapter, are available to complement the content.
**FAQ**
**Q: What is a Test Bank?**
A: A Test Bank is a collection of test questions tailored to the contents of a specific textbook.
**Q: Are Solution Manuals included with the Test Bank?**
A: Yes, Solution Manuals are supplementary resources that provide detailed solutions to problems and questions found in the textbook.
**Q: How can the Test Bank benefit students?**
A: The Test Bank offers additional practice questions and enables students to test their understanding of the material covered in the textbook.
**Conclusion**
In conclusion, Strategic Sport Marketing is a must-have resource for anyone looking to enhance their knowledge and skills in the field of sport marketing. With its practical insights, real-world examples, and emphasis on strategic thinking, this book will equip you with the tools necessary to excel in sport marketing endeavors.
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